LIGHTBOX Gallery is a collaborative initiative by PROJCT and EJAR that transforms Hong Kong’s public spaces into a living gallery, where creativity can emerge and thrive when it is nurtured carefully. By utilising places not traditionally seen as artistic venues, the initiative uncovers the creative potential embedded within everyday urban spaces and cultivates environments where creativity can take root and grow.

The gallery came to life through the inaugural collaboration of four talented artists—Au Kin Wai Johnny, Chan Man Yi, Yeung Shu Nga Emma, and Yuen An Tung Ariel. Since then, this project has evolved into a dynamic exhibition platform that celebrates cross disciplinary collaboration and international exchange.

By turning the city itself into a canvas, streets become more than routes of movement; they evolve into spaces of interaction, reflection, and social engagement. Unlike traditional galleries, LIGHTBOX Gallery also features a month-long auction, inviting participation from local audiences and art enthusiasts around the world. This hybrid experience not only bridges Hong Kong’s vibrant urban culture with global artistic networks, but creates an environment where artistic expression can thrive, regardless of location, fostering dialogue that transcends geography.

Beyond exhibition and exchange, LIGHTBOX Gallery sees Hong Kong as a backdrop reflecting a hub for cultural exchange where Eastern and Western perspectives intersect in a global city. By focusing on the potential of creativity within hidden spaces, the gallery introduces subtle yet impactful shifts within the urban environment, encouraging attentiveness of one’s surroundings. Each installation invites viewers to observe the city’s everyday transitions and appreciate the small moments of change that shape urban life.

Every Wish Lasts: Having the toughest conversation

In a society where death is a profound taboo, our challenge was to help position Chubb Life not just as an insurer, but as a compassionate leader in life’s most important conversations. Further research revealed a critical insight: 71% of Hong Kong residents had never shared their final wishes, leaving families in emotional and financial uncertainty. This became the strategic cornerstone for the 2025 “Every Wish Lasts” (成就每一種遺願) campaign, transforming end-of-life planning from a daunting task into a meaningful, human-centric dialogue.

We began with a city-wide prototype: anonymous “teaser” walls posing, “When you’re no longer here… what’s your wish?” The overwhelming public response provided authentic content for the next phase, where we repainted the walls with the collected wishes, unveiling Chubb’s branding and launching a full-scale OOH campaign.


The initiative expanded to normalize the conversation across diverse contexts:

- Kicked off with a survey asking Hong Kong a simple question: "If you're no longer here, what's your wish?"
- We took the conversation to the street and painted murals around Hong Kong asking the same question.
- From Singles’ Day to a Day of Connection: We distributed 600+ paired drinks with attached last wishes, transforming this into an opportunity for reflection.
- Film Screenings & Discussions: Partnership with Emperor Cinemas for a special screening of The Last Dance and a collaboration with Savour Cinema for The Farewell combined film, food, and reflection, where guests dined on themed meals with ‘End-of-Life’ wishes discussion facilitated throughout.
- Planning Tools: We created 40 question cards and keepsake books to help families start the dialogue at home.
- Art as Reflection: Art pieces curation through Chubb Life Art Gallery – ‘Every Love Lasts’ on love letters to leave behind.
- “Last Wishes” Magazine: A guide featuring 19 real-life stories from professionals like nurses and funeral directors, pairing profound narratives with a practical checklist.

- The campaign culminated in an immersive art installation at Art Basel Hong Kong 2025. “Conversations of Life: Every Wish Lasts” guided visitors on a two-act journey. In the Reflection Lounge, there were soundscapes of anonymous wishes that prompted self-reflection. Visitors then were able to digitally inscribe a personal wish, casting a ceremonial coin into a “Wishing Well,” where their wish was dynamically projected onto the walls. A keepsake photograph of this moment was given upon leaving the experience, serving as a powerful affirmation.

These integrated activations perfectly encapsulated our strategic innovation: transforming legacy planning from a taboo into a tangible, artistic, and deeply human act, solidifying Chubb’s role as a trusted life advisor.

We supported the launch of STRAATOS, a carbon credit project platform built around core principles of transparency and community equity.

Super proud to support this vision and team for more than two years with everything from strategy, workshops to ideations around the platform design and even booth design! (our journey started in Senegal in 2022 facilitating a few sessions at a gathering of almost 100 incredible people spanning the UN, project development and investment, blockchain tech, and social justice). Admire the achievement of Raphaël De Ry, Francisca Garay-Massardo and a whole ecosystem engaged by them to build STRAATOS. NYCW highlighted both the potential and need for integrity in the VCM.

There are massive tasks ahead to truly bring real value through the voluntary carbon market (VCM). High-integrity carbon markets can accelerate climate action and drive innovation — but greenwashing and carbon credit transparency have to be solved. STRAATOS, as the ‘OS’ of high-integrity carbon projects, aims to address governance, transparency, verification, additionality, and community benefit issues through a robust digital infrastructure.

For those thinking ‘VCM what???’, voluntary carbon markets allow for carbon emissions to be offset through mitigation projects — for example planting mangroves in West Africa or Southeast Asia. A platform like STRAATOS allows a digital project onboarding to run the project and prepare for verification.

The drivers of this value chain are climate targets, regulation, public policy, investor interest, etc., structured in four main parts:

- ‘Originators’ reduce or remove carbon in the atmosphere. The range of projects can feel endless and too complex.
- Carbon affected is then converted to credits and stored at a repository.
- Brokers and exchanges then trade both the original credit and derivative financial instruments. Some speculative estimates put this market at over $1 trillion USD annually by 2050.
- Customers looking to offset, whether firms or individuals, then complete the value chain.

And this market has been challenged. Fraud and falsification can emerge at all stages, especially around claims behind a credit that do not hold up — steps 1 and 2 — so these are the steps STRAATOS will improve.

Digital solutions can help build a more credible, efficient, and scalable VCM to ensure carbon revenues are traceable, equitably distributed, and tied to community goals — but tech isn't enough. The VCM community can have major bubble vibes and need more eyes from different fields to look at both blind spots and opportunities for impact on the ground.